Our story

Pattern circle


Twenty11 is a new and different type of housing organisation, specifically set up to respond to modern day challenges and the desire to provide tenants with more than just a home. Tenants in our group structure told us that the key issues in our community were:

  • People struggling to afford private sector rents, even when they’re in employment, making it difficult for them to move away from benefit dependency
  • Antisocial behaviour - preventing this in the first place and then making sure it’s resolved promptly
  • Building stronger communities where people are encouraged to look out for each other and give something back.
Two adults and a child playing on a sofa in a room with exposed brick walls painted white, and shelves containing books and a screen in the background

What external challenges are we responding to?

  • The national housing crisis:
    We seek to ensure the housing needs of a wider range of tenants are met. Within our group structure, we have an ambitious development programme, which will see us offer a range of products, including homes for market rent. Our model allows us to support tenants as their circumstances change, and who wish to move through different products
  • Universal Credit:
    The impact of Universal Credit on both its recipients and landlords has been widely discussed. Here at Twenty11 we want to make sure that homes are affordable, and that work will ‘leave you better off’
  • Social Housing Green Paper:
    A focus on the importance of providing opportunities for people to build a better life. We recognise that we all have a role to play in this, and we think we can support this through our Realising Potential Approach
  • The cost of living crisis:
    We’re committed to providing personalised and flexible support to help build our tenants’ resilience during these unprecedented times. Our unique offer of rents based on household income and our Realising Potential approach, is well placed to achieve this.


We focus on what really matters - families and households are at the heart of what we do. While an affordable home is so important, we also aim to make a positive impact on people's lives through other ways. We seek:

  • to be flexible to the unexpected life changes that happen for some people, with rents that change based on affordability
  • to help people realise their potential through our Realising Potential Specialists
  • to help unlock dreams and build prosperity by working with tenants on their Personal Success Plans
  • to explore and offer new opportunities for work, training, education or volunteering
  • to encourage engagement with neighbours and wider communities, helping people contribute to society in a positive way.
A volunteer serving a bowl of soup to a person in a wooly hat

Building trust

We’re committed to helping our tenants succeed and we’ve reinvented the traditional landlord/tenant relationship by building empowering and trusted connections.

Right from the beginning, we're clear on the unique aspects of our offer and what tenants can expect from us. When customers register with us, they get a range of information that explains more about Twenty11 and gives clarity on what our expectations are from our tenants. They can then decide if they’d like to proceed with their application and become one of our tenants. It’s fundamental to us that we’re open and honest with our tenants, and we expect the same from them.

The Realising Potential Approach

Our Realising Potential Approach is about empowering tenants to realise their potential through making, meeting and exceeding goals in both their personal and working life.

Our Realising Potential Specialists are professionals who use the concept of a solution-focused approach to achieve our Realising Potential Approach. They provide the support, guidance, and motivation to help our tenants create a vision of what their preferred future could look like and empower them to identify and achieve the steps to get there, including helping them to access a range of partners. This is captured in their Personal Success Plan. Goals could link to a number of themes including, but not limited to, work, money, well-being, and community.

How we'll measure success

We piloted Twenty11 for 12 months and the results of an independent research study were very promising. This indicated that our tenants travelled some distance in terms of bettering their prospects over a range of economic and wellbeing indicators. These encouraging results meant our Board agreed to extend our pilot to a two-year trial. Over this period, we continued to evaluate the impact of our model on our tenants. After the two years,  a decision was made by the Board to formally end our trial and to confirm our long-term future as a housing provider for the community. We hope that we’ll see changes in communities, with increased community activity and peer support, a reduction in antisocial behaviour, and sustainment of tenancies. We also hope that our approach will support our tenants to be resilient in these uncertain times.

Our homes

Our office and most of our homes are based in High Wycombe. However, we also have homes further afield. Locations include:

  • High Wycombe
  • Marlow
  • Stokenchurch
  • Princes Risborough
Queensmead House

Along with our current stock, we also have an ambitious development programme which will see us deliver high quality homes, and means we can offer Twenty11 customers a range of products. These products are listed below:

Flexible rent

When a customer first applies for one of our homes, we’ll ask them to provide information about their household and their household’s income, so that if we offer them a home we can set a rent based on what’s affordable for them.

Market rent

Lots of people choose to rent a home rather than buy. Market rent homes are open to anybody who can afford to pay the rent and sustain the tenancy. There’s no need to register with the council and there is no discount on these homes. Customers should expect to pay the same as they would to another private landlord in the local area.